Our Philosophy

Our goal at HBC is to become true partners with our clients. We are dedicated to delivering on promises, earning client trust and forging lasting relationships.  

We approach our work with the following outlook:

• An organization’s brand is derived from the collective reputation of its partners over time, and our job is to credential and promote those reputations both individually and collectively;
• Rather than simply “doing” PR as an important but routine marketing activity, PR can and should be “used” as a business development tool to help secure specific, measurable objectives (i.e., to establish and maintain lucrative client relationships);
• Creating branded content (surveys, white papers, roundtables, blogs, etc.) that the firm can cycle partners through is a useful way to promote collective expertise and the firm generally;
• Although we recognize our media relationships are assets, we do not rely on them.  Creating compelling stories and offering great sources ahead of breaking news matters more than whether or not we have an existing relationship with a reporter or producer (i.e., we don't pitch junk – even to our friends – and we make new friends by pitching great stories); and
• A placement should never be the end result of our efforts.  PR is a credentialing tool with benefits similar to actual peer referrals, so the success of any program is multiplied by “advertising” the results through as many channels as possible (i.e., actual advertising, social media networks, firm website, emails to prospects and clients, etc.).