Crisis Management PR Plans

A reporter calls with difficult questions. You receive notice of a government investigation.  Perhaps a key client is dissatisfied, about to walk out the door with millions of dollars in business.  Crisis comes in many forms, at the most inopportune moments.  Knowing how to react to crisis is how you regain and maintain control.

Indeed, we all know the true and trusty adage that it takes a lifetime to build a reputation and a second to lose it.  The principle is further aggravated by a litigious climate and an information age where a brand or an organization’s success can hang in the balance of a mouse-click.  Facing challenging situations, it is critical for organizations to call on objective and experienced professionals who approach crisis with practical guidance and expertise, not emotion.

The HBC crisis team guides clients - both individuals and organizations - through ‘bet-the-company’ situations to contain damaging press, minimize disruptions to the bottom line, craft messages to key stakeholders and transform challenge into opportunity.  Our exceptional team includes several attorneys, former journalists, marketing experts  as well as consultants with experience in politics, investor relations and other relevant fields.  When external media is on the trail, we devise precise strategies to contain brand damage, protect reputations and enhance critical relationships.  In fact, we have counseled clients through potentially adverse interviews on 60 Minutes, CNN, Nightline, Good Morning America, C-SPAN and Dateline, as well as virtually all of the major print outlets.