"Sound Bites offers CEOs "dos" and "don'ts" for overcoming new PR challenges posed by financial reform: http://bit.ly/94NBkX"
From Twitter: September 1, 2010 @ 11:58am
Deals and Announcements PR
Whether announcing a new lateral hire, the opening of a new office, the launch of a new practice or the successful closing of a multi-billion dollar deal, communicating major news is essential to a firm’s ongoing success. Spreading the word through cookie-cutter press releases is a wasted effort. Capitalizing on longtime relationships with reporters and leveraging our substantive knowledge of our clients’ work, we:
- Understand the full complexities of your news in order to highlight its most important aspects;
- Develop one of three types of press releases - traditional, social-media-based, or Q&A - adapted to the subject matter; and
- Communicate news in a reporter-friendly manner.
Our detail-oriented, multi-pronged approach to media relations ensures that significant developments reach the largest and most relevant audience.
