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Executive Positioning
In professional services businesses, the "products" are people. GCs say it time and time again: We hire lawyers, not law firms.
HBC's executive positioning creates winning marketing for your professional products: individual attorneys, niche practice groups, and the unique talents they bring to the table. A recognized leader in this field, HBC has developed a focused program to:
- Analyze the client's market, competition, and relevant media;
- Produce a defined package of deliverables that produce results, including feature articles, commentary, bylined articles, speaking engagements, and roundtables;
- Coach and media train our clients to take full advantage of the opportunities; and
- Secure reprint rights to transform media placements into dynamic collateral for ongoing marketing efforts (direct mailings, RFPs, conferences, etc.).
HBC's executive positioning offers unparalleled support to marketing departments branding their firm's new laterals, as well as other individual attorneys and niche practices.
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