Search Case Studies:
- Search case studies
- Awards and Ranking
- Business Development Strategy and Support
- Business Development Training
- Campaign Planning
- Crisis Management
- Crisis Management Training
- Damage Control
- Deals and Announcements
- Events
- Executive Positioning
- Internal Communications
- Internal Crisis Communications
- Lateral Hiring Marketing
- Litigation Public Relations
- Media Relations
- Media Relations and Presentation Training
- PR and Marketing Staff Training
- PR Audits and Competitive Analysis
- Prospective Client Meeting Preparation
- Reputation Management
- Social Media
- Writing and Ghost Writing
Sign Up For
Contact Us
Lateral Hire Marketing
Why should you aggressively market your new laterals? It's a strategy HBC has long championed, and the reasons for it are almost too obvious:
Firms add professionals to practices they intend to grow. Aggressively promoting new laterals aligns marketing efforts with business strategy:
- Aggressive marketing helps shore up and grow the new hire's practice;
- Successful marketing of a new lateral makes the firm attractive to other candidates; and
- Aggressively marketing lateral hires is one of the very best ways to make them feel supported at their new home.
Moving is expensive. Recruiters estimate that on top of base compensation, it costs an additional $600,000 to integrate a new partner with a $1.5-2 million book of business. One firm has lost a valuable partner, and another has made a huge investment. HBC's lateral marketing helps you minimize these losses and maximize your returns.
| Share 
