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Editorial Calendars and Media Lists
Creating comprehensive media relations plans for our clients always involves extensive research; a cornerstone of this research is our proprietary, comprehensive editorial calendar database. This database, which is continually monitored and updated, contains information on the major editorial features planned for hundreds of regional, national, and international newspapers, newsletters, magazines, and online publications, covering a wide scope of industries and client-specific trends and topics. The database, coupled with our extensive, ongoing research and relationship building with critical publications and their editorial staffs, are the tools upon which we rely to do our job so well.
HBC regularly tracks and pitches a wide variety of media, including those listed here. Any campaign typically includes beat reporters and editors at national news outlets, local news outlets, and the industry trades most appropriate to the practice or issue. If there are specific publications that you prefer us to contact - or not to contact - when working on your campaign, please let us know, and we will be happy to accommodate your wishes.
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