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PR Audits and Competitive Analysis
Question: "Why is my competitor getting more press than me?"
Answer: "Perhaps they are working with HBC!"
At the outset of an engagement HBC helps clients answer the perennial question: "What coverage are my competitors getting and how are they doing it?" Knowledge is power; once we have insight into your competitor's communications strategy, we can craft a strategy that blows them out of the water.
HBC's PR Audit and Competitive Analysis services include:
- In-depth research, chronicling, and graphical mapping of you and your competitors' coverage over time;
- Analysis of topic trends and strategy;
- Development of critical take-aways from the research; and
- Comprehensive steps for implementing take-aways and strategy.
HBC has successfully provided PR Audit and Analysis services to hundreds of companies in a range of industries including law, accounting, and consulting firms, hospitals, renewable energy/power companies, and financial services organizations. Tap our experience for your company and take your communications strategy to the next level.
