RFP Response

Responding – and responding meaningfully – to Requests for Proposal (RFPs) is one of the trickier projects marketing departments undertake.  As RFPs become more commonplace, and because they have a direct impact on the firm’s bottom line, crafting winning documents is critical to the firm’s success. 

Unfortunately, with lean resources and busy professionals proposals too often house the same boilerplate content that has been used 1000 times before; and the corporate law department knows it.  Leveraging the firm’s expertise and differentiating from competitors’ offerings are the most important ways to seize the low hanging fruit that comes in the form of an RFP.  We help firms to assemble the best “lead team,” write credible and engaging content, craft intelligent fee proposals, strategize additional value-added benefits and position the proposal in a responsive and thoughtful framework.