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Staff Training
HBC has coached in-house marketers and PR managers for numerous clients. Our programs are flexible, can be scaled up or down, and are crafted according to the needs of each particular client. For example:
- Over the course of several years for a large, national law firm, we helped build a communications program and team from scratch, overseeing everything from selecting and hiring candidates to handling crisis communications and crafting internal communications policies for the firm;
- We have provided best practices coaching on social media to in-house marketers and PR professionals;
- We have brought entry-level in-house PR practitioners into our offices for hands-on training and skill-set building; and
- We have provided on-site presentation and media training for dozens of law firms and a variety of companies.
Members of the HBC team also regularly present on public relations and crisis management best practices to clients' marketing teams and to groups such as the Legal Marketing Association.
