Search Case Studies:
- Search case studies
- Awards and Ranking
- Business Development Strategy and Support
- Business Development Training
- Campaign Planning
- Crisis Management
- Crisis Management Training
- Damage Control
- Deals and Announcements
- Events
- Executive Positioning
- Internal Communications
- Internal Crisis Communications
- Lateral Hiring Marketing
- Litigation Public Relations
- Media Relations
- Media Relations and Presentation Training
- PR and Marketing Staff Training
- PR Audits and Competitive Analysis
- Prospective Client Meeting Preparation
- Reputation Management
- Social Media
- Writing and Ghost Writing
Sign Up For
Contact Us
A Call a Day Keeps the Doctor Away
SITUATION
A partnership of pharmaceutical companies created to develop and distribute an early warning test for breast cancer was at risk because a physician who developed the test protocol was suing for higher royalties.
Given the current amount the partnership was paying for the license, drug companies were making it possible for state agencies to provide the test to lower income women for free. A higher royalty would have substantially increased the development costs of the test and forced the partnership to end the benefit.
The partnership feared that ending the benefit would put thousands of lower income women at risk.
OUR SOLUTION
- Publicize the doctor's demands to women's issue reporters, define his requests for larger royalties as "greedy," and explain what the loss of the benefit could mean to thousands of women.
- Fewer than a dozen women's issue reporters were contacted and "leaked" details of the doctor's demands. They investigated the tip by placing calls to the doctor for comment.
RESULTS
After receiving inquires from the media, and before a word was ever printed, the doctor wisely settled and the partnership was able to continue to provide the benefit to lower income women.
| Share 
