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London Calling: Stunning Results for a U.S. Firm in London
When the multinational law firm Jones Day sought press to underscore its growing position in Europe, members of the HBC team devised a comprehensive strategy including a major roundtable event, held in London, on the topic of Multidisciplinary Practices (MDPs), scheduling the event to occur a month before the American Bar Association and the British Law Society report on MDPs was due. The team recruited managing partners from KPMG, PriceWaterhouseCoopers, the Law Society and major law firms to attend. As a result the event received worldwide coverage in publications such as the Gazette Weekly Journal of the Law Society, Accountancy Age, The Commercial Lawyer, and the Times of London. Six months after the webcast roundtable, The American Lawyer distributed the “London Calling” supplement built around Jones Day’s roundtable, distributed to General Counsel, Chief Executive Officers and Chief Financial Officers of Global Fortune 500; members of ACCA, IBA, and London's highest grossing law firms.
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