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Integrating a lateral hire can be upwards of a $600,000 plus investment. HBC works closely with firms to ensure that they are getting the most out of their investment. When a top law firm hired the former principal advisor of a high-profile U.S. Senator as its new policy director, the firm enlisted HBC to highlight its newest lateral hire. HBC developed a lateral campaign that not only made target media aware of the hire's move from Capitol Hill to the private sector but also credentialed the her as a thought leader on banking and housing issues. In addition to securing interviews with The Washington Post, The Deal, Congress Daily and Politico, as well as a speaking engagement at Absolute Return's annual symposium, HBC helped the firm's newest lateral hire to cultivate an ongoing relationship with a reporter at the Financial Times, who regularly calls upon her expertise when breaking news develops in the banking and housing arena.
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