"Sound Bites offers CEOs "dos" and "don'ts" for overcoming new PR challenges posed by financial reform: http://bit.ly/94NBkX"
From Twitter: September 1, 2010 @ 11:58am
Articles
ABA Law Practice Magazine (September17, 2009)
Hellerman Baretz Communications recognized for its work with Ford & Harrison
How can law firms successfully differentiate themselves from their competitors, especially in hard economic times? The author showcases Ford & Harrison's "That's What She Said" blog, designed by HBC, as a shining example of one success story.
Bulldog Reporter (July 29, 2009)
Hellerman Baretz Communications Hires Ford as Senior Acount Supervisor
The Lawyers Weekly (July 17, 2009)
Helen Bertelli quoted in Lawyers Weekly article on social media
The reporter looks to Helen Bertelli for her expert take on why-despite their possible aversions-lawyers must embrace social networking technology.
Darden CFO Roundtable (May 14, 2009)
John Hellerman participates in Darden Business School Strategic CFO Roundtable
PR Week(April 6, 2009)
John Hellerman quoted in PR Week article about legal marketing
As PR Week explores the ways law firms are effectively using PR to build reputations, enhance leadership, and attract new business prospects, reporter Tonya Garcia turns to John Hellerman for his expert analysis. Hellerman considers the impact of the rise of social media and the economic downturn for PR strategy.
Legal Bisnow (April 3, 2009)
Carville on Lawyers
The American Lawyer (February 2009)
HBC ad apperaing in February 2009 edition of The American Lawyer
Legal Bisnow (January 5, 2009)
More Predictions for '09
Legal Bisnow turns to the major players in the legal world for their thoughts and prognoses for the year to come. John Hellerman makes his predictions about the future of the newspaper industry and future strategies for law firm business development.
The Pennsylvania Lawyer Magazine (January/February 2009)
Winning in the Court of Public Opinion
The reporter seeks John Hellerman's expert advice on how to best approach communication surrounding delicate litigation issues. Hellerman offers advice for how to react early - shaping rather than reacting to media interest.
Legal Bisnow (December 2008)
Behind the Headlines
Legal Bisnow (November 2008)
Legal PR Tips
Legal Bisnow turns to John Hellerman for the best insider strategies for PR campaign planning. He breaks down the importance of promoting company blogs, creating branded content, and using PR as a recruitment tool to attract lateral partners.
PR News All Star Issue (November 2008)
Agency Executive of the Year - John Hellerman
The spotlight is on John Hellerman in this special issue of PR News. Hellerman, who's called a "mastermind" and "superstar" of strategic communications, is recognized for his work in promoting clients' high-profile hires, his development of the "That's What She Said" blog for client law firm Ford & Harrison, and his volunteer work in the DC community.
PR Week (July 11, 2005)
Translating Money - Article by Craig McGuire, quoting John Hellerman
The reporter turns to John Hellerman for an insider's approach to cross-border communication and how best to handle press inquiries from foreign reporters. Handling these interactions with care can help establish a global message, while avoiding potentially negative coverage.
Consumer Bankruptcy News (March 2004)
You're a Friend of the Media, but Your Client May Not Be - Article by Staff Reporter, quoting John Hellerman
BCD News and Comment (February 2004)
Don't Get Burned by the Press; Benefit from New Interest in Bankruptcy - Article by Staff Reporter, quoting John Hellerman
PR News (February 17, 2003)
Talking through the Gag Order: Managing PR During Litigation
How can litigators and PR pros maintain positive messaging in the face of a lawsuit, especially when the judge has issued a gag order, or when the temptation may be to just respond "no comment" to media inquiries? John Hellerman weighs in for this PR News report.
