Publications

Law360 (March 11, 2010)
Social Media: Give 'Em Something To Talk About
As a guest columnist for Law360, John Hellerman takes a closer look at the power of social media as a business development tool. Today's social media tools (Twitter, LinkedIn, Facebook, etc.) are neither as magical nor fear-inspiring as they may seem. They are merely new — sometimes better — ways of doing old things. And the real benefit to PR professionals is that they make our traditional work product more valuable than ever.

LMA Capital Chapter Presentation (January 15, 2009)
Getting Serious About PR: Strategies for Business Development by John Hellerman

Strategies, The Journal of Legal Marketing (October 2008)
Seven Tips for Getting More Bang for Your PR Buck by John Hellerman

Strategies, The Journal of Legal Marketing (May 2008)
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a Seat at the Executive Table by John Hellerman

The National Law Journal (May 2007)
Law Firm Recruiting: Market Your Laterals! by John Hellerman and Gary Klein

Law Journal Newsletters - Marketing the Law Firm (April 2007)
Must-Sue TV by John Hellerman and Lynne Donaghy

The Metropolitan Corporate Counsel (March 2006)
Where Public Relations and The Law Meet in A Media Intensive Environment by Spencer Baretz and Michael Lasky

The New York Law Journal (November 3, 2005)
Law Firm Marketing: The Industry-Specific Legal Expert by Spencer Baretz

The New York Law Journal (July 7, 2005)
Lessons for Lawyers from Belvedere Vodka by Spencer Baretz

Maritime Risk International (April 23, 2005)
The Importance of Crisis Communications by John Hellerman

Marketing the Law Firm (October 2004)
Forget Your Firm; Market Your Partners! by John Hellerman (republished January 2005)

Strategies, The Journal of Legal Marketing (July 2003)
An Ounce of Prevention: The Importance of Crisis Audits by Spencer Baretz

Strategies, The Journal of Legal Marketing (July 2003)
Two Crises. Two Very Different Outcomes by John Hellerman

The New York Law Journal (June 13, 2003)
Practicing in the Court of Public Opinion by Spencer Baretz