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Publications
Virginia Lawyer's Weekly (March 26, 2012)
Use 'Branded Content' to Distinguish Your Firm by Mike Gray and Andrew Ryan
Bulldog Reporter (March 19, 2012)
Goldman Sachs's "Tylenol Moment" — Examining the Long-Term Impact Of Greg Smith's Op-Ed by John Hellerman
Law360 (March 12, 2012)
Why Communications is Key to Merger and Lateral Success by John Hellerman
Law360 (February 17, 2012)
Law School, Meet Litigation PR... by Spencer Baretz
Marketing the Law Firm (February 2012)
It’s Not Social Media, It’s a Referral Generator by John Hellerman
Law Practice Management (January/Februrary 2012)
When to Engage (or not) in the Social Media Conversation by John Hellerman and Rudy Burwell
Law360 (October 28, 2011)
Avoiding Client Reference Fatigue During Awards Season by Mike Gray and Andrew Ryan
PR Daily (October 5, 2011)
PR and Media Relations Lessons from a War Zone by Rudy Burwell
Bloomberg Law Reports (July 2011)
What Real Estate Can Teach About Effective Law Firm Award Submissions by Spencer Baretz, Mike Gray, and Andrew Ryan
ALA Delaware Chapter Newsletter (June 2011)
Using Public Relations to Build Attorneys' Individual Brands and Drive Business by Cari Brunelle
Law360 (June 24, 2011)
How To Make It Rain By Marketing Individual Lawyers by Steve Bell and John Hellerman
PRWeek (May 6, 2011)
Taco Bell's game-changing litigation PR strategy by Spencer Baretz
Virginia Lawyer's Weekly (March 28, 2011)
Done right, social media a powerful tool for lawyers by Mike Gray and Andrew Ryan
Law360 (March 21, 2011)
Five Marketing Lessons from Howrey's Graveside by John Hellerman
Bloomberg Law Reports (December 2010)
Blogging for a City by John Hellerman and Adrian Lurssen
Law360 (November 24, 2010)
The Content Marketing Revolution by John Hellerman and Adrian Lurssen
Legal Marketing Association (November 18, 2010)
Stepping out of the PR Box: Using Non-Traditional Communications Tactics to Achieve Success by Mike Gray and Andrew K. Ryan
LMA Virginias Chapter Newsletter (November 2010)
Public Relations Update: Utilizing PR Initiatives to Achieve Business Development Goals by Andrew K. Ryan
National Law Review (October 29, 2010)
No Longer an Option: Social Media Policies are Necessary for Law Firms by Andrew K. Ryan
National Law Review (May 5, 2010)
X-Ray Vision and the Law Firm by John Hellerman
Law360 (March 11, 2010)
Social Media: Give 'Em Something To Talk About by John Hellerman
LMA Capital Chapter Presentation (January 15, 2009)
Getting Serious About PR: Strategies for Business Development by John Hellerman
Strategies, The Journal of Legal Marketing (October 2008)
Seven Tips for Getting More Bang for Your PR Buck by John Hellerman
Strategies, The Journal of Legal Marketing (May 2008)
Lateral Should Mean Up, Not Sideways by John Hellerman
The National Law Journal (May 2007)
Law Firm Recruiting: Market Your Laterals! by John Hellerman and Gary Klein
Law Journal Newsletters - Marketing the Law Firm (April 2007)
Must-Sue TV by John Hellerman and Lynne Donaghy
The Metropolitan Corporate Counsel (March 2006)
Where Public Relations and The Law Meet in A Media Intensive Environment by Spencer Baretz and Michael Lasky
The New York Law Journal (November 3, 2005)
Law Firm Marketing: The Industry-Specific Legal Expert by Spencer Baretz
The New York Law Journal (July 7, 2005)
Lessons for Lawyers from Belvedere Vodka by Spencer Baretz
Maritime Risk International (April 23, 2005)
The Importance of Crisis Communications by John Hellerman
Marketing the Law Firm (October 2004)
Forget Your Firm; Market Your Partners! by John Hellerman (republished January 2005)
Strategies, The Journal of Legal Marketing (July 2003)
An Ounce of Prevention: The Importance of Crisis Audits by Spencer Baretz
Strategies, The Journal of Legal Marketing (July 2003)
Two Crises. Two Very Different Outcomes by John Hellerman
The New York Law Journal (June 13, 2003)
Practicing in the Court of Public Opinion by Spencer Baretz
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