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Strategic Partnerships
Hellerman Baretz Communications maintains strategic relationships with experienced partners who can provide consultation in all phases of the marketing and business development cycle. From talented researchers to creative designers, we bring the right people to the table to reach your goals and, ultimately, help you turn your expertise into opportunity. For example:
Crisis & Litigation Communicators’ Alliance (CLC-A)
To supplement our crisis and litigation communications practice we have developed a global network of top PR firms who are dedicated to crisis communications. Each of the five members of the Crisis & Litigation Communicators’ Alliance is a highly regarded boutique agency specializing in communications strategy in crisis and high-value litigation matters. Based in the US (Hellerman Baretz Communications), UK (Bell Yard), Germany (Holzinger Associates), Italy (Community), and The Netherlands (Van Kempen Litigation PR), together we provide clients with seamless crisis and litigation communications support as needed around the globe. For more information about the CLC Alliance, check out our news release.
Viveka von Rosen/Linked Into Business
HBC has partnered with Viveka von Rosen, Founder and President of Linked Into Business, and one of the country's most sought-after corporate consultants on social media. Through HBC, Viveka delivers LinkedIn for Lawyers sessions with a curriculum developed specifically for the legal industry and customized for each client by HBC and Viveka. The presentations can include training seminars on LinkedIn, Twitter, and other platforms (CLE certification available for courses) for practices, firms, and attorneys; individual LinkedIn coaching and profile optimization; individual LinkedIn profile building; and follower development on Twitter. For more information, please contact Caitlin Fisher at (202) 274-1839 or cfisher@hellermanbaretz.com.
Law Firm Media Professionals (LFMP)
Law Firm Media Professionals (LFMP) is a national association of in-house and outside media and marketing professionals dedicated to improving how they deliver public relations and communications services to the law firms they serve. HBC works closely with LFMP to support programming by guest speakers, including lawyers, media specialists, and journalists from some of the most prestigious news affiliates in the world, including, the Wall Street Journal, Associated Press, and Bloomberg. HBC also partners with LFMP to produce an annual salary survey among legal media professionals, which measures salary data, as well as public relations and social media activities.
Managing Partner Forum (MPF)
The Managing Partner Forum is the leading resource for managing partners at law firms across the country. It offers state-specific, regional, and national conferences to law firm leaders, providing high-level participants, outstanding faculty, and a highly interactive format. HBC is MPF’s official PR partner.
BTI Consulting
The BTI Consulting Group is the leading provider of strategic research to law firms and general counsel. For the past 20 years, BTI has delivered compelling, custom client surveys to firms with six to 600 partners. BTI also provides syndicated market research about client service, market direction, and client satisfaction to more than 200 top law firms, including its well-known annual Client Service Scorecard and All-Star Ratings. HBC produced a 2009 survey with BTI entitled: “The Attorney Hiring Zone: Top Activities to Win New Clients,” which reveals the business development activities that most effectively differentiate attorneys and lead to hiring decisions.
Reputation.com
HBC has an exclusive relationship with Reputation.com, one of the leading online reputation management companies, which offers unique, sophisticated, and customized online reputation solutions to HBC’s clients, ranging from Fortune 500 companies to AmLaw 200 firms. Reputation.com is known for its off-the-shelf, mass marketed services but also offers a much higher level corporate package and uses proprietary, cutting-edge strategies to push positive content to the top of Google searches.
Military Employer Partnership
The Employer Partnership of the Armed Forces was created as a way to provide America’s employers with a direct link to some of America’s finest employees: Service members and their families. Through the partnership, service members can leverage their military training and experience for career opportunities in today’s civilian job market with national, regional, and local Employer Partners.
This partnership also facilitates the transition that comes with a leave of absence from the civilian workplace to serve the nation. With military training and deployment schedules, service members and their families can better prepare for a leave of absence and employers are afforded a more predictable picture of their future staffing needs. Employers may also see potential cost saving in recruiting and training. The partnership is a win-win situation for service members, employers, and the nation as a whole, and HBC is a proud participant.
NAWL
The National Association of Women Lawyers (NAWL®) is the only national women’s bar association with individual and organizational members nationwide, including law firms, law firm attorneys, corporations, in-house counsel, government attorneys, law schools, and law school professors. NAWL is committed to fostering diversity and advancing women in the legal profession. HBC works with NAWL to promote its annual Survey on Retention and Promotion of Women in Law Firms, the only national study of the nation’s 200 largest law firms which annually tracks the progress of women lawyers at all levels of private practice, including the most senior positions, and collects data on firms as a whole rather than from a subset of individual lawyers.
Bisnow
HBC partners with Bisnow, a nationwide media company that published two dozen daily, niche-focused e-blasts in cities across the country. HBC’s “Sound Bites” feature appears in Bisnow’s Washington legal publication, Legal Bisnow. Archives of Sound Bites can be viewed here.
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