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Sources Say . . .
An occasional series in which we explore unattributed scuttlebutt in the world of legal marketing...
When a law firm is vetting a potential lateral partner hire, it will ask the lateral prospect to fill out a questionnaire of sorts, requiring information about the prospect's practice. Fair enough.
But sources say that law firms and their marketing departments could be taking things a step further. That is, they're making the questionnaires more extensive than they need to be. The questionnaires are now asking for information regarding the identity of clients, hours billed on them, and the billing rates, that stretch beyond the prospect's own practice.
Based on the expanded questionaires, one might think law firms were using them not to vet prospects, but to gain competitive intelligence on competing firms.
That's what sources say today.
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