"Sound Bites offers CEOs "dos" and "don'ts" for overcoming new PR challenges posed by financial reform: http://bit.ly/94NBkX"
From Twitter: September 1, 2010 @ 11:58am
Deals and Announcements
RFP PR
SITUATIONA large New York law firm was opening an office in Sao Paulo, Brazil. The firm also happened to be competing for a multi-billion dollar privatization project in the region.Normally new office openings are not big news but it was imperative for the firm that this event be received and reported differently.OUR SOLUTIONA very narrowly targeted media relations campaign focusing on the top...
Reality Summer
Frustrated by its recruiting and retention efforts throughout the latter part of the 90s, Howrey Simon Arnold & White designed Howrey Bootcamp, a shorter, more intense summer program that exposed students to the reality of being a third or fourth-year associate. HBC’s challenge: successfully market a program that was a radical departure from the traditional wine-and-dine offerings of top-...
Managing a Merger
In the weeks and months leading up to the June 2008 merger between mega firm Troutman Sanders LLP and Ross Dixon & Bell LLP, HBC worked closely with the marketing departments at both firms to craft a comprehensive and impactful communications strategy for internal and external audiences. When time came to announce the creation of the new 750-attorney international law firm, HBC implemented...
