When Troutman Sanders decided to move its San Diego office out of downtown to an area north of the city, the firm turned to HBC to come up with a creative way to publicize it. The answer: conduct a survey that measures business executives’ attitudes on real estate leasing trends in the area. The survey was administered to 250 business executives and owners in the San Diego region and asked them...

SITUATIONA large New York law firm was opening an office in Sao Paulo, Brazil.  The firm also happened to be competing for a multi-billion dollar privatization project in the region.Normally new office openings are not big news but it was imperative for the firm that this event be received and reported differently.OUR SOLUTIONA very narrowly targeted media relations campaign focusing on the top...

Frustrated by its recruiting and retention efforts throughout the latter part of the 90s, Howrey Simon Arnold & White designed Howrey Bootcamp, a shorter, more intense summer program that exposed students to the reality of being a third or fourth-year associate.   HBC’s challenge: successfully market a program that was a radical departure from the traditional wine-and-dine offerings of top-...

In the weeks and months leading up to the June 2008 merger between mega firm Troutman Sanders LLP and Ross Dixon & Bell LLP, HBC worked closely with the marketing departments at both firms to craft a comprehensive and impactful communications strategy for internal and external audiences. When time came to announce the creation of the new 750-attorney international law firm, HBC implemented...