Hellerman Baretz Communications

SITUATION Belvedere Vodka is considered a pioneering brand; it invented the premium, luxury vodka category in 1996.  As such, the brand was featured as a short case study in a newly released book about retail marketing and purchasing trends, written by a prominent business analyst at Boston Consulting Group (BCG), entitled "Trading Up:  The New American Luxury."  Belvedere rightly deserved some...

As financial markets crumbled at the end of 2008 businesses across America sought legal expertise to navigate the downturn.  HBC worked with a prominent international law firm to very quickly roll out and position its newly launched financial industry recovery group.  The primary marketing vehicle for the group was a stand-alone Financial Crisis Recovery website, and with an extremely...

When a major US law firm organized a major conference in New York centered on financing for renewable energy, the firm tapped HBC for strategic PR assistance.  Working closely with the in-house marketing team, HBC secured a list of prominent reporters to attend and cover the event, and we provided logistical, on-the-ground support during the event.  As a result, the firm received coverage in a...

When the multinational law firm Jones Day sought press to underscore its growing position in Europe, members of the HBC team devised a comprehensive strategy including a major roundtable event, held in London, on the topic of Multidisciplinary Practices (MDPs), scheduling the event to occur a month before the American Bar Association and the British Law Society report on MDPs was due. The team...

As any law firm marketing director knows, there is no greater challenge than securing media coverage for an office opening.  Aside from a brief announcement, office openings rarely make a splash.  At HBC, however, it's our job to make the mundane special, and this is what we did for an IP boutique's new West Palm Beach office. By linking the opening to the growth in patent reexaminations - a...