"Sound Bites offers CEOs "dos" and "don'ts" for overcoming new PR challenges posed by financial reform: http://bit.ly/94NBkX"
From Twitter: September 1, 2010 @ 11:58am
Executive Positioning
Using a Virus to Create a Rainmaker
SITUATION After 9/11, the country's new focus became the issue of homeland security. The protection of data networks and infrastructure was near the top of the government's list of priorities, and privacy issues were at the forefront of regulators' minds. With this focus came a host of regulations and red tape. Recognizing a clear need by corporations for help with these issues, Chicago-based...
Quick Work Garners Press for Major Law Firm...and Accolades for HBC
"And the quick-reaction winner in the Sonia Sotomayor nomination sweepstakes is..." (Michael Doyle, McClatchy Newspapers "Suits and Sentences" Blog, May 26, 2009)On the heels of President Obama's historic nomination of Justice Sonia Sotomayor to the Supreme Court, HBC positioned a prominent partner from the law firm Mayer Brown who had argued before the Justice as a go-to "thought leader" in the...
Stand Out With Attorney Branding
When a high-profile lateral left the US Attorney's office for a major law firm, HBC worked quickly and effectively to get his name recognized and branded with the firm as a top white collar criminal defense attorney. Through a targeted and comprehensive media outreach strategy, HBC secured interviews with The New York Times (including a front-page story), Reuters, The Financial Times, Bloomberg...
Win the War for Talent
Integrating a lateral hire can be upwards of a $600,000 plus investment. HBC works closely with firms to ensure that they are getting the most out of their investment. When a top law firm hired the former principal advisor of a high-profile U.S. Senator as its new policy director, the firm enlisted HBC to highlight its newest lateral hire. HBC developed a lateral campaign that not only made...
Creating a High-Tech Culture
SITUATIONDavid Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm's E-Business practice, which he had co-founded.In March 2000 and with his firm's financial backing, David acquired the rights to bring First Tuesday (a very popular, international, Internet networking forum) to the United States.The goal was to increase the...
