Hellerman Baretz Communications

SITUATIONA national, home-warranty company faced a class-action law suit prompted over the way the company notified its customers of policy changes. The suit exposed the company to more than $225 million in damages.The company felt that the problem was caused by the confusing and ever-changing policies and regulations of the state's insurance regulators.The company was a market leader and feared...

A large regional bank in the Midwest was sued by a female employee and the EEOC for sexual discrimination, alleging that the bank unfairly failed to promote the woman and that her compensation was lower than her male peers’.  While the bank felt the allegations of the suit were groundless, bad publicity about the suit clearly threatened to damage the bank’s reputation and management was rightly...