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Lateral Hiring Marketing
Stand Out With Attorney Branding
When a high-profile lateral left the US Attorney's office for a major law firm, HBC worked quickly and effectively to get his name recognized and branded with the firm as a top white collar criminal defense attorney. Through a targeted and comprehensive media outreach strategy, HBC secured interviews with The New York Times (including a front-page story), Reuters, The Financial Times, Bloomberg...
Win the War for Talent
Integrating a lateral hire can be upwards of a $600,000 plus investment. HBC works closely with firms to ensure that they are getting the most out of their investment. When a top law firm hired the former principal advisor of a high-profile U.S. Senator as its new policy director, the firm enlisted HBC to highlight its newest lateral hire. HBC developed a lateral campaign that not only made...
