Hellerman Baretz Communications

"And the quick-reaction winner in the Sonia Sotomayor nomination sweepstakes is..." (Michael Doyle, McClatchy Newspapers "Suits and Sentences" Blog, May 26, 2009)On the heels of President Obama's historic nomination of Justice Sonia Sotomayor to the Supreme Court, HBC positioned a prominent partner from the law firm Mayer Brown who had argued before the Justice as a go-to "thought leader" in the...

When a major US law firm organized a major conference in New York centered on financing for renewable energy, the firm tapped HBC for strategic PR assistance.  Working closely with the in-house marketing team, HBC secured a list of prominent reporters to attend and cover the event, and we provided logistical, on-the-ground support during the event.  As a result, the firm received coverage in a...

When the multinational law firm Jones Day sought press to underscore its growing position in Europe, members of the HBC team devised a comprehensive strategy including a major roundtable event, held in London, on the topic of Multidisciplinary Practices (MDPs), scheduling the event to occur a month before the American Bar Association and the British Law Society report on MDPs was due. The team...

As any law firm marketing director knows, there is no greater challenge than securing media coverage for an office opening.  Aside from a brief announcement, office openings rarely make a splash.  At HBC, however, it's our job to make the mundane special, and this is what we did for an IP boutique's new West Palm Beach office. By linking the opening to the growth in patent reexaminations - a...

SITUATIONA real estate development company was accused by residents of a building it was tearing down - to make room for a major new development - that the company was racist and disregarding the needs of lower income residents.The disaffected residents had staged a picket in front of the CEO's home and threatened more demonstrations there.  They had also organized large-scale demonstrations...