As financial markets crumbled at the end of 2008 businesses across America sought legal expertise to navigate the downturn.  HBC worked with a prominent international law firm to very quickly roll out and position its newly launched financial industry recovery group.  The primary marketing vehicle for the group was a stand-alone Financial Crisis Recovery website, and with an extremely...

With oil prices skyrocketing, Brazilian sugar cane ethanol captured the imagination of investors.  Sugar cane ethanol is more profitable, energy efficient and has a longer, proven track record than more conventional corn ethanol.  HBC actively worked to promote the work of Pedro Seraphim, the attorney at the center of Brazilian sugar cane ethanol industry, securing speaking opportunities at...

Brazil’s largest law firm sought the help of HBC in publicizing the work of an attorney specializing in carbon trade agreements.  HBC developed a strategy that would promote the attorney and his practice through focused publishing opportunities.  HBC was able to secure and then build on a bylined article for EnergyHedge, the official newsletter of the Energy Hedge Fund Center, ultimately securing...

In the weeks and months leading up to the June 2008 merger between mega firm Troutman Sanders LLP and Ross Dixon & Bell LLP, HBC worked closely with the marketing departments at both firms to craft a comprehensive and impactful communications strategy for internal and external audiences. When time came to announce the creation of the new 750-attorney international law firm, HBC implemented...

Intrinergy, one of the most recognized and innovative companies in the emerging area of biomass energy, has looked to HBC for PR strategy on a number of critical issues including facility visits by local politicians, RFPs, and press strategy on multiple continents for deals worth tens of millions of dollars.  From pioneers in renewable energy to ground-breaking thinkers in niche fields, our...