When Troutman Sanders decided to move its San Diego office out of downtown to an area north of the city, the firm turned to HBC to come up with a creative way to publicize it. The answer: conduct a survey that measures business executives’ attitudes on real estate leasing trends in the area.

Last week, HBC hit the 2010 Legal Marketing Association Conference in the Mile High City.  Armed with a flip cam, Amy Pimentel and Caitlin Fisher asked the movers and shakers of legal marketing to share their thoughts on the industry....

The announcement of Justice Sotomayor's nomination back in May -- one of the biggest breaking legal stories this year -- gave McClatchy reporter Michael Doyle an opportunity to blog about best practices for PR shops when it comes to breaking news stories.

SITUATION

A large New York law firm was opening an office in Sao Paulo, Brazil.  The firm also happened to be competing for a multi-billion dollar privatization project in the region.

Normally new office openings are not big news but it was imperative for the firm that this event be received and reported differently.

OUR SOLUTION
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Frustrated by its recruiting and retention efforts throughout the latter part of the 90s, Howrey Simon Arnold & White designed Howrey Bootcamp, a shorter, more intense summer program that exposed students to the reality of being a third or fourth-year associate.   HBC’s challenge: successfully market a program that was a radical departure from the traditional wine-and-dine offerings of top-...