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Cool Coaching
Insights from Legal Marketing Leaders - Part 2
Get your popcorn ready; it's another installment of video interviews from LMA....
Ghost Blogging: It's Here to Stay
We were a little surprised when Kevin O'Keefe, founder of the legal blogging platform LexBlog, recently wrote critically in his own blog about the practice of "ghost blogging." For the uninitiated, ghost blogging refers to the practice of using a third party -- whether that be an associate at a law firm or writers at a communications agency such as ours -- to draft blog posts that go out under...
Cool Coaching
A boutique IP firm needed help navigating the uncharted waters of social media....
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