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Lateral Hiring Marketing
Insights from Legal Marketing Leaders - Part 3
In the third installment of our LMA video series, more of legal marketing's heavy hitters weigh in on hot industry topics. This week, listen up as Kevin McMurdo, CMO of Perkins Coie, Chris Kraft, Senior Director at HubbardOne, and Kathleen Reichert, CMO of Mayer Brown, give us their thoughts on the future of the industry.
...Stand Out With Attorney Branding
When a high-profile lateral left the US Attorney's office for a major law firm, HBC worked quickly and effectively to get his name recognized and branded with the firm as a top white collar criminal defense attorney. Through a targeted and comprehensive media outreach strategy, HBC secured interviews with The New York Times (including a front-page story), Reuters, The Financia...
Win the War for Talent
Integrating a lateral hire can be upwards of a $600,000 plus investment. HBC works closely with firms to ensure that they are getting the most out of their investment. When a top law firm hired the former principal advisor of a high-profile U.S....
Sources Say . . .
An occasional series in which we explore unattributed scuttlebutt in the world of legal marketing...
When a law firm is vetting a potential lateral partner hire, it will ask the lateral prospect to fill out a questionnaire of sorts, requiring information about the prospect's practice. Fair enough.
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